Online reputation management (ORM) in digital marketing is the process involving monitoring, management and influencing the reputation of a brand or an individual online in terms of the reputation. It entails the methods to establish a favorable online reputation, work with the negative reviews, and preserve credibility among the readers. In brief, in English:
ORM means what?
ORM is concerned with the development of the perception of a brand, business or an individual online. It covers the monitoring of mentions, reviews, comments, and interactions in social media to positively maintain an image and reduce any harm caused by negative content.
Important parts of ORM

Monitoring: Use tools such as Google Alerts, Social Mention or Brand24, to monitor the brand conversations, reviews, and mentions around websites, social media or forums.
Responding: Be responsive to customer feedback good or bad and be professional. As a case in point, the transparency can be demonstrated by thanking users in instances of positive reviews or addressing complaints in front of others.
Content Creation: create quality content (blogs, videos, social posts) to make positive reviews of the brand more emphasized and negative reviews to move to the second page of search result.
SEO Strategies: Produce good contents such as website pages, press releases to appear high in the search engines on the positive side; negative, bury them.
Review Management: Motivate happy customers to write reviews on such websites as Google reviews, Yelp reviews, or Trustpilot, and manage negative reviews diplomatically.
Social Media Presence: Get involved with the audiences through social platforms such as X, Instagram, or LinkedIn to develop a sense of trust and demonstrate corporate values.